Based on the latest Bureau of Labor Statistics OEWS data — updated August 12, 2026.
| Texas | National | Difference | |
|---|---|---|---|
| Median annual salary | $147,880 | $163,773 | -10% |
| Median hourly wage | $71.10 | $78.74 | -10% |
Adjusted for local price levels (100 = national average), the cost-adjusted median is $152,297.
| City | Median | Entry Level | Experienced | Cost of Living |
|---|---|---|---|---|
| Austin | $182,022 | $86,250 | $201,250 | 119 |
| Houston | $166,194 | $78,750 | $183,750 | 96 |
| Dallas | $166,194 | $78,750 | $183,750 | 102 |
| Fort Worth | $161,446 | $76,500 | $178,500 | 99 |
| Arlington | $158,280 | $75,000 | $175,000 | 98 |
| San Antonio | $147,200 | $69,750 | $162,750 | 91 |
| El Paso | $134,538 | $63,750 | $148,750 | 86 |
The median annual salary for a Marketing Manager in Texas is $147,880, or about $71.10 per hour, according to BLS OEWS data.
The national median for Marketing Managers is $163,773. Texas is -10% below the national median.
Entry-level marketing managers in Texas typically earn from $86,250 depending on the city and employer.
With 44,680 marketing manager jobs on record and a median salary of $147,880, Texas offers competitive pay compared to the rest of the country.